09 May Why you need a responsive website?
In an era of “multiple screens” where people access the Internet through various devices, responsive web design is the X factor that will give your website an edge over its competition. Responsive design is a design concept that allows sites to “respond” to the viewing needs of its audiences. This means that regardless of the screen from which visitors are viewing the website, they will always be afforded an optimized viewing experience.
Why Responsive Web Design?
Many of our clients are reporting that up to 40% of their visitors are accessing their websites through smartphones and tablets. This percentage is only set to increase in the coming years, as tablet sales are expected to grow across the world. With more and more people connecting to the web “on the go,” these mobile, personal devices are an increasingly lucrative venue for reaching out to your target audiences. It’s gone beyond a matter of whether you have a mobile website or not — you need to be able to deliver an excellent user experience regardless of which device your visitors choose to access your site with: desktop, laptop, tablet, or smartphone.
What Exactly is Responsive Web Design?
Responsive design’s edge over non-responsive design is its flexibility. Responsive websites adapt to the needs of the visitors. Take a look at one of the responsive websites we designed: Joe Construction. Resize your browser while taking a look at Joe Consrution’s and you’ll notice that the elements of the webpage resize to fit your new preferences. This is the basic concept of responsive design, and through its technologies we are able to extend this flexibility and adaptability to any device or “screen” you use. It’s not just a matter of being mobile compatible — it’s not all about being optimized and streamlined for maximum viewing pleasure.
The Responsive Web Design Edge
Initially, this may seem more of a convenience than an absolute need, but your audience would beg to differ. A meager 5 second delay in website loading time can directly cause a 35% reduction in conversion, with potential clients and leads walking away instead of waiting. It’s the same with web design. If you can’t offer them the maximum convenience of a professional, responsive design, they have a thousand other options that might.
When will you adopt responsive web design?